{"id":7827,"date":"2024-04-01T10:39:05","date_gmt":"2024-04-01T13:39:05","guid":{"rendered":"https:\/\/touchlatam.com\/?p=7827"},"modified":"2024-04-04T09:51:26","modified_gmt":"2024-04-04T12:51:26","slug":"campana-dia-de-la-madre","status":"publish","type":"post","link":"https:\/\/touchlatam.com\/pe\/campana-dia-de-la-madre\/","title":{"rendered":"Campa\u00f1a D\u00eda de la Madre incrementa demanda de personal"},"content":{"rendered":"
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Campa\u00f1a D\u00eda de la Madre incrementa demanda de personal\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"promotora\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El incremento en el consumo que se da durante la temporada de Back to School y por el peak de ventas que se aproxima con la campa\u00f1a D\u00eda de la Madre<\/strong> impacta directamente en la generaci\u00f3n de puestos de trabajo.<\/span><\/p>\n

De hecho, seg\u00fan el \u00faltimo informe de la C\u00e1mara Nacional de Comercio (CNC)<\/strong> las ventas minoristas del retail tuvieron una subida anual de 4,9% y 8,5%, en enero y febrero, respectivamente, lo que equivale a un avance de 6,7% en lo que va hasta ahora 2024.\u00a0<\/span><\/p>\n

Adicionalmente, de acuerdo a cifras de Touch Latam<\/strong> en esta fecha los requerimientos parciales (por d\u00edas) de personal aumentan en un 200%, principalmente en los sectores de calzado, l\u00ednea blanca menor, vestuario y tecnolog\u00eda.<\/span>
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En este contexto, es fundamental que las empresas determinen c\u00f3mo enfrentar la baja en el consumo que se ha venido observando desde 2022 y generen estrategias para aprovechar el incremento en la demanda<\/strong> que se da en la campa\u00f1a D\u00eda de la Madre.<\/span><\/p>\n

Respecto a si se espera un aumento o descenso en el consumo para esta fecha en comparaci\u00f3n con la misma temporalidad de 2023, en Touch prev\u00e9n que va a ser menor, ya que la curva viene a la baja.<\/span><\/p>\n

Son muy pocos los segmentos que han experimentado un alza, por lo cual hoy las empresas est\u00e1n buscando mantener su nivel de ingresos por medio de promociones y activaciones en el punto de venta<\/strong> con personal capacitado para orientar al potencial cliente y empujar la compra.<\/span><\/p>\n

Por lo mismo, estas personas deben tener habilidades comunicacionales y orientaci\u00f3n al servicio con el objetivo de que logren sacar al m\u00e1ximo el provecho a su rol y al trabajo en la tienda, impactando las ventas.<\/strong><\/span><\/p>\n

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Alza en demanda de personal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La renta diaria de las personas que trabajan en Retail en estas fechas var\u00eda entre los $28.000 y los $30.000 diarios m\u00e1s bonos por asistencia y cumplimiento de metas.<\/b><\/p>\n

Respecto a los perfiles m\u00e1s solicitados se encuentran <\/span>promotor o asesor comercial, operario de bodega y mercaderista.<\/strong><\/p>\n

Por otro lado, las principales funciones de los equipo son asesorar a los clientes en el punto de venta y apoyarlos a tomar la mejor decisi\u00f3n de compra<\/strong>, adem\u00e1s de mantener el stock en tienda, debido a que las empresas incrementan en alrededor de un 30% su sell out regular.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a D\u00eda de la Madre incrementa demanda de personal El incremento en el consumo que se da durante la temporada de Back to School y por el peak de ventas que se aproxima con la campa\u00f1a D\u00eda de la Madre impacta directamente en la generaci\u00f3n de puestos de trabajo. De hecho, seg\u00fan el \u00faltimo informe […]<\/p>","protected":false},"author":2,"featured_media":7840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-7827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cifras","category-empresas"],"yoast_head":"\nCampa\u00f1a D\u00eda de la Madre y aumento en demanda de personal<\/title>\n<meta name=\"description\" content=\"Los requerimientos parciales de personal aumentan en un 200% durante la campa\u00f1a D\u00eda de la Madre, especialmente en algunos sectores.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a D\u00eda de la Madre incrementa demanda de personal\" \/>\n<meta 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