{"id":3751,"date":"2023-04-04T15:25:23","date_gmt":"2023-04-04T19:25:23","guid":{"rendered":"https:\/\/touchlatam.com\/?p=3751"},"modified":"2023-08-16T08:05:43","modified_gmt":"2023-08-16T12:05:43","slug":"retail-back-to-school","status":"publish","type":"post","link":"https:\/\/touchlatam.com\/pe\/retail-back-to-school\/","title":{"rendered":"Ventas en retail: Gastos de los chilenos en \u00fatiles escolares"},"content":{"rendered":"<p>No cabe duda que la<strong> <\/strong>campa\u00f1a <strong>Back to School <\/strong>es<em> <\/em>una de las fechas m\u00e1s relevantes para el retail, la cual marca el inicio de la compra de \u00fatiles y uniformes para el retorno a clases e implica que muchas familias desembolsen sumas importantes de dinero.<\/p>\n\n\n\n<p>Para conocer en detalle estos gatos, <strong>armamos un estudio<\/strong> en base a la informaci\u00f3n de 735 personas a lo largo de todo Chile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>51%<\/strong> del total de los encuestados con 1 hijo, gasta entre <strong>$100.000<\/strong> y <strong>$200.000<\/strong><\/li>\n\n\n\n<li><strong>40%<\/strong> de los que tienen 2 y 3 hijos, desembolsan entre <strong>$200.000<\/strong> y <strong>$300.000<\/strong><\/li>\n\n\n\n<li><strong>68% <\/strong>de quienes tienen 4 hijos, invierten entre <strong>$400.000<\/strong> y <strong>$500.000<\/strong><\/li>\n\n\n\n<li><strong>50%<\/strong> de entrevistados con 4 hijos o m\u00e1s, tienen costos por sobre los <strong>$500.000<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si juntamos a todos los entrevistados del estudio, el <strong>83% gasta entre $100.000 y $500.000<\/strong>, <strong>12% invierte menos de $100.000<\/strong> y <strong>5% paga m\u00e1s de $500.000.<\/strong><\/p>\n\n\n\n<p>Al respecto, <strong>nuestro COO, Francisco Cabezas, <\/strong>comenta que si bien en esta \u00e9poca del a\u00f1o las personas deben asumir gastos que no siempre tienen contemplados dentro su presupuesto regular, <strong>tambi\u00e9n es un periodo en el que aumentan considerablemente las plazas laborales<\/strong>, impulsando as\u00ed la econom\u00eda.<\/p>\n\n\n\n<p>De hecho, indica que por lo general durante enero a marzo, debemos cubrir alrededor de 500 vacantes m\u00e1s que en meses normales, pero <strong>este a\u00f1o<\/strong> <strong>lleg\u00f3 a casi 900 trabajadores<\/strong>, siendo un 60% de la Regi\u00f3n Metropolitana.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diferencias-a-nivel-nacional-en-las-ventas-del-retail\"><strong>Diferencias a nivel nacional en las ventas del retail<\/strong><\/h2>\n\n\n\n<p><strong>La regi\u00f3n de Magallanes lidera el n\u00famero de personas que gasta m\u00e1s de $500.000 en la temporada escolar <\/strong>con 13%, seguida por la regi\u00f3n de Los Lagos y de Valpara\u00edso ambas con 9%, la regi\u00f3n de Coquimbo y de Ays\u00e9n, con 8 y 6% respectivamente, mientras que solo 4% gasta m\u00e1s de medio mill\u00f3n de pesos en la Regi\u00f3n Metropolitana.<\/p>\n\n\n\n<p>A pesar del pesimismo con que la industria del retail recibi\u00f3 el 2023, las empresas del sector se prepararon con todo para enfrentar de la mejor forma el incremento en el consumo que se da durante la temporada escolar, <strong>lo que provoc\u00f3 un aumento de 138% en las ventas del retail en relaci\u00f3n al a\u00f1o anterior,<\/strong> liderado por mochilas y calzado.<\/p>\n\n\n\n<p><strong>Nuestro servicio se adapta a las temporadas altas <\/strong>como Back to School, campa\u00f1as de Cyber o Semana Santa. Por eso si est\u00e1s buscando equipos que te ayuden a aumentar las ventas en estas instancias o todo el a\u00f1o, sin duda somos tu mejor opci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/hubs.ly\/Q01KcNQP0\" style=\"background-color:#57bb8a\">\u00a1Cotiza ac\u00e1!<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No cabe duda que la campa\u00f1a Back to School es una de las fechas m\u00e1s relevantes para el retail, la cual marca el inicio de la compra de \u00fatiles y uniformes para el retorno a clases e implica que muchas familias desembolsen sumas importantes de dinero. Para conocer en detalle estos gatos, armamos un estudio [&hellip;]<\/p>","protected":false},"author":13,"featured_media":6232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"blog-post","footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-3751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cifras","category-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ventas en retail: Gastos de los chilenos en \u00fatiles escolares - Touch Latam<\/title>\n<meta name=\"description\" content=\"En la vuelta a clases se incrementan los gatos de los chilenos en \u00fatiles escolares. 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