{"id":8442,"date":"2024-04-17T09:46:10","date_gmt":"2024-04-17T13:46:10","guid":{"rendered":"https:\/\/touchlatam.com\/?p=8442"},"modified":"2024-04-17T11:04:23","modified_gmt":"2024-04-17T15:04:23","slug":"servicio-de-delivery","status":"publish","type":"post","link":"https:\/\/touchlatam.com\/co\/servicio-de-delivery\/","title":{"rendered":"Servicio de delivery incrementa durante Cyber Wow en Per\u00fa"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8442\" class=\"elementor elementor-8442\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739ea8fd e-flex e-con-boxed e-con e-parent\" data-id=\"739ea8fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d3752 elementor-widget elementor-widget-heading\" data-id=\"40d3752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Servicio de delivery incrementa durante Cyber Wow en Per\u00fa\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01ff46 elementor-widget elementor-widget-image\" data-id=\"c01ff46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/04\/driver_600x400_1-3-1024x683.jpg\" class=\"attachment-large size-large wp-image-8468\" alt=\"Servicio de delivery\" srcset=\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/04\/driver_600x400_1-3-1024x683.jpg 1024w, https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/04\/driver_600x400_1-3-300x200.jpg 300w, https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/04\/driver_600x400_1-3-768x512.jpg 768w, https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/04\/driver_600x400_1-3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa21628 elementor-widget elementor-widget-text-editor\" data-id=\"3aa21628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>Cyber Wow en Per\u00fa<\/strong> es un importante evento de ecommerce que se desarrolla en Per\u00fa entre el 15 y el 19 de abril, por lo mismo las solicitudes de <strong>servicio de delivery<\/strong> se incrementan considerablemente.<\/p>\n<p>Y es que los consumidores pueden aprovechar una variedad de descuentos y promociones de diferentes marcas, raz\u00f3n por la cual el retail se ha preparado para impulsar sus negocios,\u00a0sobre todo considerando que en octubre del 2023 la industria experiment\u00f3 una <strong>disminuci\u00f3n en las ventas de 4.9%.<\/strong><\/p>\n<p>De acuerdo con Adri\u00e1n Cueva, Gerente de Negocios de Touch Per\u00fa, las grandes tiendas por departamento y supermercados han realizado inversiones para mejorar su canal de Ecommerce, a trav\u00e9s del cual se proyecta un <strong>crecimiento exponencial de hasta el 100%<\/strong> en la demanda de pedidos durante el Cyber Wow.<\/p>\n<p>\u201cFrente a esto se presenta una oportunidad para la dotaci\u00f3n de personal, por lo mismo, las marcas o empresas incrementan su personal en un 70% durante la semana de la campa\u00f1a\u201d, a\u00f1ade Cueva.<\/p>\n<p><strong>\u00bfCu\u00e1les son las categor\u00edas m\u00e1s buscadas?<\/strong><br \/>Entre los negocios que tendr\u00e1n una mayor demanda de pedidos destaca el segmento de ropa, calzado y tecnolog\u00eda como los m\u00e1s fuertes.<\/p>\n<p>Toma relevancia tambi\u00e9n la categor\u00eda comida y restaurantes, las que ofrecer\u00e1n atractivas ofertas para aumentar sus ventas.<\/p>\n<p>En promedio se proyectar\u00e1 un ticket de compra online de S\/. 400.<\/p>\n<p>Durante el <strong>Cyber Wow<\/strong>, generalmente los retailers manejan 4 tipos de pedidos en su ecommerce:<\/p>\n<ul>\n<li><strong>Same Day<\/strong>: el pedido se prepara y entrega el mismo d\u00eda.<\/li>\n<li><strong>Next Day:<\/strong> registrado por lo general en las tiendas por departamento y la entrega es al siguiente d\u00eda.<\/li>\n<li><strong>Pedidos programados<\/strong>: se estipula una ventana de tiempo para la entrega, puede ser d\u00edas o una semana. Junto al \u201cNext Day\u201d, son los m\u00e1s utilizados por los compradores.<\/li>\n<li><strong>Pedidos express:<\/strong> son compras del momento, de entrega r\u00e1pida a modo de \u201cturbo\u201d. Suelen ser productos de conveniencia relacionados al Food y en donde los tiempos de entrega son cortos, de 10 a 15 minutos, y las distancias son tambi\u00e9n cortas, de 5 a 10 kil\u00f3metros.<br \/><br \/><\/li>\n<\/ul>\n<p>\u201cEn todas las modalidades la promesa de valor se enfoca en los<strong> tiempos de entrega puntuales<\/strong> y en la calidad del servicio ofrecido con el fin de generar recompra y aceptaci\u00f3n de los clientes.<\/p>\n<p>Por ello, es muy relevante <strong>mantener la capacidad log\u00edstica y control operacional<\/strong> de los proveedores para garantizar el cumplimiento de las entregas y los objetivos comerciales\u201d, resalta el gerente de negocios de Touch Per\u00fa.<\/p>\n<p><strong>Log\u00edstica verde<\/strong><br \/>Seg\u00fan Cueva, existe una tendencia en el mercado peruano que es el uso de veh\u00edculos el\u00e9ctricos en el campo log\u00edstico para la entrega de los pedidos.<\/p>\n<p>Por ejemplo, en Touch Per\u00fa disponen de una flota de 30 veh\u00edculos el\u00e9ctricos para entregar m\u00e1s de 2000 pedidos por d\u00eda; ello contribuye a reducir las emisiones de CO2 y mitigar la crisis clim\u00e1tica, favoreciendo la sustentabilidad y la oferta de valor para los compradores.<\/p>\n<p>Si necesitas apoyo para impulsar tu ecommerce con un <strong>servicio de delivery<\/strong>, cont\u00e1ctanos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d813adc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d813adc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/titask.com\/solucion\/ultima-milla\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Servicio de delivery incrementa durante Cyber Wow en Per\u00fa El Cyber Wow en Per\u00fa es un importante evento de ecommerce que se desarrolla en Per\u00fa entre el 15 y el 19 de abril, por lo mismo las solicitudes de servicio de delivery se incrementan considerablemente. Y es que los consumidores pueden aprovechar una variedad de [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-8442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cifras","category-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Servicio de delivery incrementa durante Cyber Wow en Per\u00fa<\/title>\n<meta name=\"description\" content=\"Esto considerando que en el Cyber Wow la demanda de pedidos online se incrementar\u00e1 en 100% y se valorar\u00e1 m\u00e1s el tiempo de entrega.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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