{"id":7472,"date":"2024-02-16T22:09:23","date_gmt":"2024-02-17T01:09:23","guid":{"rendered":"https:\/\/touchlatam.com\/?p=7472"},"modified":"2024-04-17T15:43:52","modified_gmt":"2024-04-17T19:43:52","slug":"agencia-de-promotores-back-to-school","status":"publish","type":"post","link":"https:\/\/touchlatam.com\/co\/agencia-de-promotores-back-to-school\/","title":{"rendered":"Agencia de promotores: Back to School aumenta su contrataci\u00f3n"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Agencia de Promotores: Back to School aumenta su contrataci\u00f3n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vendedora\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

A pesar del bajo rendimiento que el Retail mantuvo durante 2023, las empresas del sector buscan las mejores agencias de promotores<\/strong> para impulsar sus venta y comenzar con el pie derecho el 2024, impactando directamente en la generaci\u00f3n de puestos de trabajo.<\/p>\n

De acuerdo a cifras de Touch Latam los requerimientos de dotaci\u00f3n de personal para sobrellevar el alza en las ventas que ocasiona el regreso a clases crecen un 350% versus a meses valle.<\/strong><\/p>\n

No obstante, si miramos la cifra comparada con la misma estacionalidad del a\u00f1o anterior, la ca\u00edda es de 33%, reflejando el periodo de contracci\u00f3n que est\u00e1 enfrentando la industria<\/strong>.<\/p>\n

Al respecto, Juli\u00e1n Quiroga, Business Manager Latam de Touch, se\u00f1ala que igualmente las compa\u00f1\u00edas han tomado precauciones para contrarrestar los efectos que pudiese tener una ca\u00edda en los equipos de venta.<\/p>\n

\u201cSe hicieron negociaciones con los grandes retailers para aumentar el stock de productos en un 4% promedio<\/strong> y este a\u00f1o los d\u00edas de campa\u00f1a crecer\u00e1n un 15% respecto a 2023, llegando a dos meses de activaci\u00f3n, aproximadamente\u201d, explica.<\/p>\n

Quiroga agrega que \u201csi bien es natural que en tiempos dif\u00edciles las empresas ajusten sus proyecciones de crecimiento y reduzcan sus costos financieros, la campa\u00f1a \u2018Back to School\u2019 concentra un gran volumen de las contrataciones<\/strong> que se dan en los periodos \u00e1lgidos de trabajo, como Navidad y D\u00eda de la Madre, en los cuales activamos una mayor cantidad de personas.<\/p>\n

As\u00ed, por lo general en esta \u00e9poca debemos cubrir alrededor de 500 vacantes m\u00e1s que en meses normales<\/strong>, siendo un 50% de la Regi\u00f3n Metropolitana y el resto principalmente de la Regi\u00f3n de Valpara\u00edso, del B\u00edo B\u00edo y de La Araucan\u00eda\u201d.<\/p>\n

Si analizamos los datos por rubro, destaca al sector Calzado<\/strong>, que alcanza el 90% de las solicitudes de nuevos colaboradores, lo que representa un crecimiento de 263% respecto a etapas sin peak de demanda.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Como la temporada escolar es crucial, la diferenciaci\u00f3n es clave.<\/strong> Debes adoptar enfoques innovadores, centrados en el consumidor y respaldados por datos para destacar entre la multitud.<\/p>\n

La competencia es enorme<\/strong>, pero con estrategias inteligentes, es posible comenzar el a\u00f1o con un incremento significativo en las ventas. Por lo mismo, te dejamos la gu\u00eda “5 errores a evitar para un estrategia de Trade Marketing exitosa”.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDescargar Gu\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Si necesitas apoyo para implementar tu campa\u00f1a, en Touch te podemos ayudar. Cotiza aqu\u00ed<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Agencia de Promotores: Back to School aumenta su contrataci\u00f3n A pesar del bajo rendimiento que el Retail mantuvo durante 2023, las empresas del sector buscan las mejores agencias de promotores para impulsar sus venta y comenzar con el pie derecho el 2024, impactando directamente en la generaci\u00f3n de puestos de trabajo. De acuerdo a cifras […]<\/p>","protected":false},"author":2,"featured_media":7336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[28,26],"tags":[49,50,45],"class_list":["post-7472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cifras","category-empresas","tag-back-to-school","tag-temporada-escolar","tag-trade-marketing"],"yoast_head":"\nAgencia de Promotores | Back to School aumenta contrataciones<\/title>\n<meta name=\"description\" content=\"Las compa\u00f1\u00edas del retail, buscan la mejor agencia de promotores para incrementar sus ventas durante la temporada escolar. Revisa por qu\u00e9\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencia de promotores: Back to School aumenta su contrataci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Las compa\u00f1\u00edas del retail, buscan la mejor agencia de promotores para incrementar sus ventas durante la temporada escolar. Revisa por qu\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchlatam.com\/co\/agencia-de-promotores-back-to-school\/\" \/>\n<meta property=\"og:site_name\" content=\"Touch Latam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somos.touch.chile\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-17T01:09:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T19:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mmunoz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mmunoz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/\"},\"author\":{\"name\":\"mmunoz\",\"@id\":\"https:\/\/touchlatam.com\/#\/schema\/person\/962e7695f76bf9edc5552dfbd6074793\"},\"headline\":\"Agencia de promotores: Back to School aumenta su contrataci\u00f3n\",\"datePublished\":\"2024-02-17T01:09:23+00:00\",\"dateModified\":\"2024-04-17T19:43:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/touchlatam.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png\",\"keywords\":[\"back to school\",\"temporada escolar\",\"trade marketing\"],\"articleSection\":[\"Cifras del Mercado\",\"Empresas\"],\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/\",\"url\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/\",\"name\":\"Agencia de Promotores | Back to School aumenta contrataciones\",\"isPartOf\":{\"@id\":\"https:\/\/touchlatam.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png\",\"datePublished\":\"2024-02-17T01:09:23+00:00\",\"dateModified\":\"2024-04-17T19:43:52+00:00\",\"description\":\"Las compa\u00f1\u00edas del retail, buscan la mejor agencia de promotores para incrementar sus ventas durante la temporada escolar. Revisa por qu\u00e9\",\"breadcrumb\":{\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage\",\"url\":\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png\",\"contentUrl\":\"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png\",\"width\":600,\"height\":400,\"caption\":\"Vendedora de \u00fatiles escolares en temporada escolar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/touchlatam.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agencia de promotores: Back to School aumenta su contrataci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/touchlatam.com\/#website\",\"url\":\"https:\/\/touchlatam.com\/\",\"name\":\"Touch Latam\",\"description\":\"Tu crecimiento, Nuestro Prop\u00f3sito\",\"publisher\":{\"@id\":\"https:\/\/touchlatam.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/touchlatam.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/touchlatam.com\/#organization\",\"name\":\"Touch Latam\",\"url\":\"https:\/\/touchlatam.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/touchlatam.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/touchlatam.com\/wp-content\/uploads\/2022\/10\/LOGO-TOUCH-WEB.png\",\"contentUrl\":\"https:\/\/touchlatam.com\/wp-content\/uploads\/2022\/10\/LOGO-TOUCH-WEB.png\",\"width\":954,\"height\":397,\"caption\":\"Touch Latam\"},\"image\":{\"@id\":\"https:\/\/touchlatam.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/somos.touch.chile\",\"https:\/\/www.linkedin.com\/company\/touch-latam\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/touchlatam.com\/#\/schema\/person\/962e7695f76bf9edc5552dfbd6074793\",\"name\":\"mmunoz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/touchlatam.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2fcaff6abb521caaded51e4ef7dd7f4d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2fcaff6abb521caaded51e4ef7dd7f4d?s=96&d=mm&r=g\",\"caption\":\"mmunoz\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Agencia de Promotores | Back to School aumenta contrataciones","description":"Las compa\u00f1\u00edas del retail, buscan la mejor agencia de promotores para incrementar sus ventas durante la temporada escolar. Revisa por qu\u00e9","robots":{"index":"noindex","follow":"follow"},"og_locale":"es_ES","og_type":"article","og_title":"Agencia de promotores: Back to School aumenta su contrataci\u00f3n","og_description":"Las compa\u00f1\u00edas del retail, buscan la mejor agencia de promotores para incrementar sus ventas durante la temporada escolar. Revisa por qu\u00e9","og_url":"https:\/\/touchlatam.com\/co\/agencia-de-promotores-back-to-school\/","og_site_name":"Touch Latam","article_publisher":"https:\/\/www.facebook.com\/somos.touch.chile","article_published_time":"2024-02-17T01:09:23+00:00","article_modified_time":"2024-04-17T19:43:52+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png","type":"image\/png"}],"author":"mmunoz","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mmunoz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#article","isPartOf":{"@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/"},"author":{"name":"mmunoz","@id":"https:\/\/touchlatam.com\/#\/schema\/person\/962e7695f76bf9edc5552dfbd6074793"},"headline":"Agencia de promotores: Back to School aumenta su contrataci\u00f3n","datePublished":"2024-02-17T01:09:23+00:00","dateModified":"2024-04-17T19:43:52+00:00","mainEntityOfPage":{"@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/"},"wordCount":426,"commentCount":0,"publisher":{"@id":"https:\/\/touchlatam.com\/#organization"},"image":{"@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage"},"thumbnailUrl":"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png","keywords":["back to school","temporada escolar","trade marketing"],"articleSection":["Cifras del Mercado","Empresas"],"inLanguage":"es-CO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/","url":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/","name":"Agencia de Promotores | Back to School aumenta contrataciones","isPartOf":{"@id":"https:\/\/touchlatam.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage"},"image":{"@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage"},"thumbnailUrl":"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png","datePublished":"2024-02-17T01:09:23+00:00","dateModified":"2024-04-17T19:43:52+00:00","description":"Las compa\u00f1\u00edas del retail, buscan la mejor agencia de promotores para incrementar sus ventas durante la temporada escolar. Revisa por qu\u00e9","breadcrumb":{"@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#primaryimage","url":"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png","contentUrl":"https:\/\/touchlatam.com\/wp-content\/uploads\/2024\/01\/back2school4-1-1.png","width":600,"height":400,"caption":"Vendedora de \u00fatiles escolares en temporada escolar"},{"@type":"BreadcrumbList","@id":"https:\/\/touchlatam.com\/agencia-de-promotores-back-to-school\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/touchlatam.com\/"},{"@type":"ListItem","position":2,"name":"Agencia de promotores: Back to School aumenta su contrataci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/touchlatam.com\/#website","url":"https:\/\/touchlatam.com\/","name":"Touch Latam","description":"Tu crecimiento, Nuestro Prop\u00f3sito","publisher":{"@id":"https:\/\/touchlatam.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/touchlatam.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/touchlatam.com\/#organization","name":"Touch Latam","url":"https:\/\/touchlatam.com\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/touchlatam.com\/#\/schema\/logo\/image\/","url":"https:\/\/touchlatam.com\/wp-content\/uploads\/2022\/10\/LOGO-TOUCH-WEB.png","contentUrl":"https:\/\/touchlatam.com\/wp-content\/uploads\/2022\/10\/LOGO-TOUCH-WEB.png","width":954,"height":397,"caption":"Touch Latam"},"image":{"@id":"https:\/\/touchlatam.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/somos.touch.chile","https:\/\/www.linkedin.com\/company\/touch-latam"]},{"@type":"Person","@id":"https:\/\/touchlatam.com\/#\/schema\/person\/962e7695f76bf9edc5552dfbd6074793","name":"mmunoz","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/touchlatam.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2fcaff6abb521caaded51e4ef7dd7f4d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fcaff6abb521caaded51e4ef7dd7f4d?s=96&d=mm&r=g","caption":"mmunoz"}}]}},"_links":{"self":[{"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/posts\/7472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/comments?post=7472"}],"version-history":[{"count":22,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/posts\/7472\/revisions"}],"predecessor-version":[{"id":8486,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/posts\/7472\/revisions\/8486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/media\/7336"}],"wp:attachment":[{"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/media?parent=7472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/categories?post=7472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/touchlatam.com\/co\/wp-json\/wp\/v2\/tags?post=7472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}