{"id":4291,"date":"2023-04-25T20:54:41","date_gmt":"2023-04-26T00:54:41","guid":{"rendered":"https:\/\/touchlatam.com\/?p=4291"},"modified":"2024-04-17T16:25:59","modified_gmt":"2024-04-17T20:25:59","slug":"tendencias-consumo-retail-peru","status":"publish","type":"post","link":"https:\/\/touchlatam.com\/co\/tendencias-consumo-retail-peru\/","title":{"rendered":"Promotor\u00eda y publicidad: factores clave al momento de la decisi\u00f3n de compra"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4291\" class=\"elementor elementor-4291\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1509fd1 e-flex e-con-boxed e-con e-parent\" data-id=\"1509fd1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e598f66 elementor-widget elementor-widget-heading\" data-id=\"e598f66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Promotor\u00eda y publicidad: factores clave al momento en la decisi\u00f3n de compra<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59705c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59705c07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6dc3e0\" data-id=\"4e6dc3e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e7a8b4 elementor-widget elementor-widget-text-editor\" data-id=\"39e7a8b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p id=\"h-uno-de-los-aspectos-mas-importantes-a-la-hora-de-escoger-un-producto-es-que-tenga-un-promotoria-para-resolver-dudas\" class=\"wp-block-heading\"><strong>Uno de los aspectos m\u00e1s importantes a la hora de escoger un producto es \u201cque tenga un promotor\u00eda&#8221; para resolver dudas al instante.<\/strong><\/p>\n<p><\/p>\n<p>Para esto cautivar al comprador presencial e impulsar las ventas, es fundamental conocer sus preferencias y los principales factores que gatillan la decisi\u00f3n de compra. Aqu\u00ed te contamos por qu\u00e9 la <strong>promotor\u00eda y la publicidad<\/strong> son tan importantes.<\/p>\n<p><\/p>\n<p>As\u00ed, durante marzo, Touch realiz\u00f3 el estudio <strong>\u201cTendencias de Consumo 2023\u201d<\/strong> a m\u00e1s de mil habitantes de la ciudad de Lima, el cual revel\u00f3 que el <b>92% de la poblaci\u00f3n volvi\u00f3 a las tiendas f\u00edsicas <\/b>apenas terminaron las restricciones de la pandemia, una inclinaci\u00f3n transversal a todas las generaciones, g\u00e9neros y niveles socioecon\u00f3micos.<\/p>\n<p><\/p>\n<p>Ya en el punto de venta, el sondeo muestra cu\u00e1les son los aspectos que considera el consumidor a la hora de escoger un producto u otro:<\/p>\n<p><\/p>\n<p>En el canal moderno, \u201cque tenga publicidad llamativa o novedosa\u201d, se encuentra en la primera posici\u00f3n, con 37%; seguido por <strong>\u201cque tenga promotor\u00eda para poder resolver dudas\u201d<\/strong>, con 26%; y por \u201cnada en especial, selecciono lo que tengo m\u00e1s a mano\u201d con 24%.<\/p>\n<p><\/p>\n<p>Por su parte, entre los TOP 3 del canal tradicional est\u00e1n <strong>\u201ctener la posibilidad de aclarar dudas al instante\u201d<\/strong>, con 31%, \u201chacer una mejor selecci\u00f3n de los productos\u201d, con 28% y por \u00faltimo \u201cacceder a demostraciones de las caracter\u00edsticas y funcionalidades de los productos\u201d con 27%.<\/p>\n<p><\/p>\n<p>Al respecto, desde Touch Per\u00fa se\u00f1alan que normalmente el precio es fundamental en estos casos, pero \u201cla investigaci\u00f3n refleja que <strong>recibir asesor\u00eda en el punto de venta marca<\/strong> la diferencia e influye en la inclinaci\u00f3n por un producto u otro\u201d.<\/p>\n<p><\/p>\n<h2>La publicidad tambi\u00e9n tiene un rol importante en las estrategias de marketing<\/h2>\n<p>El 72% de los encuestados reconoce que ha comprado un producto solo porque el anuncio le llam\u00f3 la atenci\u00f3n.<\/p>\n<p><\/p>\n<p>\u201cEsta tendencia es m\u00e1s fuerte entre los j\u00f3venes, especialmente entre los 18 y 23 a\u00f1os, con 78% y en las mujeres, con 80% de predisposici\u00f3n a adquirir un producto influenciado por su publicidad. En cuanto a los niveles socioecon\u00f3micos, esta tendencia llega a 75% en el B y C y a 52% en el A\u201d.<\/p>\n<p><\/p>\n<p>En relaci\u00f3n a los medios por el que los consumidores se enteran del lanzamiento de nuevos productos, la primera posici\u00f3n en ambos canales la ocupan -por lejos- las redes sociales, con 56% promedio; seguida por \u201cel mercado\u201d en el canal tradicional, con 27%; y en el canal moderno por publicidad por TV, radio o prensa escrita, con 19%.<\/p>\n<p><\/p>\n<p>Y aqu\u00ed es donde podemos apoyarte, ya que contamos con los mejores talentos en promotor\u00eda que te ayudar\u00e1n a impulsar el producto que quieras en el punto de venta.&nbsp;<a href=\"https:\/\/touchlatam.com\/co\/soluciones\/go\/agencia-promotores\/\" target=\"_blank\" style=\"background-color: rgb(249, 249, 249);\">\u00a1Escr\u00edbenos y conversemos!&nbsp;<\/a><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Promotor\u00eda y publicidad: factores clave al momento en la decisi\u00f3n de compra Uno de los aspectos m\u00e1s importantes a la hora de escoger un producto es \u201cque tenga un promotor\u00eda&#8221; para resolver dudas al instante. Para esto cautivar al comprador presencial e impulsar las ventas, es fundamental conocer sus preferencias y los principales factores que [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"blog-post","footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-4291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cifras","category-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promotor\u00eda | Agencia de promotores | Go by Touch<\/title>\n<meta name=\"description\" content=\"Hoy la promotor\u00eda y publicidad marcan la diferencia a la hora de dar un servicio de excelencia en el retail. \u00a1Descubre por qu\u00e9!\" \/>\n<meta name=\"robots\" content=\"noindex, 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